Avinash Kaushik Video Interview at SES Chicago 2010

by on 23/10/10 at 12:48 pm

Avinash Kaushik Video Interview at SES Chicago 2010Finally, a warm Search Engine Strategies in Chicago! This year I was able to get away from the lab a bit and attend some of SES Chicago 2010 and what an impressive lineup it was.  In addition to SES Chicago’s 2010 sessions, this years keynotes featured Google’s Avinash Kaushik, author, blogger and analytics evangelist; Celebrity CMO Jeffrey Hayzlett, best-selling author and former Kodak CMO; and Google’s Maile Ohye, senior developer programs engineer. Understandably, Search Engine Strategies does not allow video or audio recordings of the sessions by attendees but here is a great video of an Avinash Kaushik interview that sums up his keynote at SES Chicago 2010.

Avinash Kaushik Video Interview at SES Chicago 2010 on using tag clouds to help visualize thousands of keywords, the overemphasis on the head of search rather than the tail and how companies need to move past the traditional model of revenue and conversion rates when quantifying the value of SEO.

The big takeaway for me as an SEO consultant in Chicago as it should be for any SEO is the emphasis Avinash conveys to the value of the long-tail. It’s true each longtail brings in much less traffic than your head terms but this traffic is highly targeted and converts very well and that’s the whole point of SEO isn’t it?

If you’re looking for more coverage of SES Chicago 2010 check out Seoroundtable’s live blog recap.

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