What Is Social Media and Why Should I Care?

by on 19/05/10 at 11:32 am

Matt Hamm's Social Media BandwagonI get a lot of SMB owners and some online marketing managers asking me “what is social media“? Most people know about or are active users on Facebook, Youtube and Twitter but the majority really don’t yet understand it’s current and/or future impact to their businesses bottom line.

So to answer the question “what is social media” I’ve been directing people to the “Social Media Revolution” video on Youtube that explains social media in a few short minutes. Recently, they’ve updated that video to reflect the rapid changes that are taking place in social media so I wanted to post that here for all to enjoy.

SEO Training: Embed Youtube videos on your website instead of linking. This increases the time spent on your site, improves the user experience/engagement and most importantly, you’re not sending traffic away from your site over to Youtube (they have enough traffic already).

Here is a great follow up to the above video.

Is Social Media just a bunch of hype? Leave a comment and let us know what you think.

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